Eight years of digital at a regional carrier going national.
A long tenure as UX Developer at C Spire — designing and building across the flagship wireless site, business and careers sites, and a string of feature launches spanning telehealth, repair, scholarships, and more.
Be an in-house designer-and-developer for a carrier moving from regional to national — and ship across a wide product surface, from flagship redesigns to one-off feature pages.
UX Developer II — designed and front-end developed user-centered, responsive experiences across consumer, business, and careers properties.
Full redesigns and launches of the flagship wireless site, careers site, and business services site — plus a string of high-visibility feature launches.
The challenge
A regional carrier reinventing itself for a national stage — and every year, a new flagship project that had to land.
I joined Cellular South in 2011, right as the company was rebranding to C Spire and preparing to be one of the first smaller U.S. carriers entrusted with the iPhone 4S launch. What started as a major rebrand turned into an eight-year stretch of digital work across nearly every part of the company's web presence — three flagship site redesigns, a steady cadence of feature launches, and the kind of cross-property fluency you only build by staying somewhere long enough to see your patterns mature.
Because the role was UX Developer — not just designer — I was in the design files and the front-end code, which meant the experiences I designed were experiences I could (and often did) help ship. Over time that fluency shaped how I worked: I designed knowing what was easy versus expensive to build, and I built knowing what trade-offs I'd want to defend if I were still the designer.
Selected projects
A sampling of the work — not exhaustive, but representative of the range.
The flagship wireless site
Full redesign and launch — the main cspire.com experience customers used to shop devices, plans, and manage accounts. Built mobile-first as that traffic share grew.
Business services site
Full redesign of the B2B property — a different audience, different decision criteria, and a different visual register from the consumer site.
Careers site
Full redesign and launch of the company's recruiting site — a meaningful surface for a tech-forward employer hiring across the Southeast.
Telehealth landing page
Designed the launch landing page for a telehealth app — a C Spire + UMMC collaboration. Built an infographic narrative around the appointment-time advantage.
Techmvmt program pages
Designed and built the family of landing pages for C Spire's Tech Movement — the MVMT conference, the C3 student coding challenge, the Microsoft TEALS program, and over $3M in scholarship initiatives.
Repair Center landing page
For the 2018 launch of certified in-store phone repair. Designed a 3-click free-estimate flow and store-locator experience to introduce customers to the new service.
Competitor comparison tool
Prototyped a multi-step tool letting prospects compare their current carrier's bill against C Spire — including animated brand-colored hover states and a separate funnel for email/social traffic.
The day-to-day
Countless smaller surfaces: promotional pages, device-detail tweaks, support flows, internal tooling, brand updates. Eight years of the design-and-ship cadence that keeps a real product moving.
Decisions that mattered
Building front-end fluency into the design role
The "UX Developer" title wasn't aspirational — I worked in the design files and in the code. Knowing the technical reality made my designs more shippable, my handoffs cleaner, and my collaboration with engineering more honest. It's a habit I've carried into every role since.
Treating Techmvmt as a coherent brand surface
The Tech Movement initiative kept growing — coding challenges, scholarships, conferences, partnerships. Rather than designing each landing page in isolation, I built a visual and structural language for the program so any new initiative slotted in immediately.
Different audiences, intentionally different experiences
The flagship consumer site, the business services site, and the careers site share a parent brand but serve audiences with different goals, mental models, and decision criteria. Designing each with its own register — while keeping them recognizable as one company — was a multi-year discipline.
What changed
Specific metrics covered in the full case study (request access below). Public-facing highlights:
Flagship site redesigns and launches shipped — consumer, business, and careers.
A coherent design system for C Spire's tech-enrichment program — MVMT, C3 Coding Challenge, Microsoft TEALS, and $3M+ in scholarships.
Designed the launch landing page for the C Spire + UMMC telehealth collaboration, framing a complex offering with an easy-to-grasp narrative.
An eight-year track record of designing experiences and being in the code that shipped them.
What I'd carry forward
Long tenures compound. Eight years in one place meant I got to see patterns mature, iterate on my own decisions, and watch the difference between work that ages well and work that doesn't.
Design + code is a multiplier, not a compromise. Knowing the medium I was designing for made me a better designer, full stop — and I'd push any team I join to invest in that fluency.
Audiences inside one brand are not one audience. The hardest design work was respecting the differences between consumer, business, and careers users while keeping the brand legible across all of them.
Want to see the actual work?
The complete C Spire portfolio — with screens, prototypes, and detail across each project — is available as a password-protected PDF. Drop your details and I'll send it over.